The original Patrón Tequila was produced by Casa 7 Leguas, one of the oldest Mexican distilleries. St. Maarten Spirits (owners John Paul DeJoria and Martin Crowley) purchased the brand rights in 1989 and in 2002 production moved to a new distillery.
In 2000, Ed Brown took over as CEO, and began to distance the Patrón brand from the reputation of tequila in the US as a bad-tasting spirit and what people drank for extremely quick intoxication. Following the advertising strategy of Grey Goose, Patrón presented its tequila as “premium” and signalled “taste and sophistication” through individually-numbered glass bottles. The target audience is mostly vodka drinkers in nightclubs and trendy bars. Through persistent references by country music and hip hop singers, and by Lil Jon in particular, Patrón has become a fixture of popular culture.
I poured the Tequila in to a Copita nosing glass, as I am very new to Tequila I didn’t add any water and I left the Tequila covered to develop for ten minutes. The Tequila is quite thin leaving light legs on the inside of the glass.
The tequila pours clear with an almost yellow tinge to it. The nose is initially heavy with notes of wood smoke and hits of roasted grain. Through the middle of the aroma there a hits of dried herb and an almost floral note. The nose finishes with a slight note of spice not unlike dried Ancho (Poblano) Chili.
The flavour is rich with wood smoke, dark chocolate followed by soft floral and herbal flavours. This is followed by a dry earthy and spicy note. There are notes of smoked chilly and an almost resinous note playing off in the background. Ending in a grain sweetness.
The finish is medium long with notes of chocolate and herb.
This is a superbly complex and almost indulgent drink with a broad spectrum of flavours and well worth looking in to if you plan to broaden your horizons!
It’s available from Master Of Malt HERE!